'iCan Do Anything' Fashion Show NYFW 

Role: Creative Direction · Marketing · Event Branding/production

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Client: iBRAIN

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Description: For New York Fashion Week 2025, iBRAIN hosted the 4th Annual 'iCan Do Anything' Fashion Show. An inspiring runway experience celebrating children with severe brain injuries and brain-based disorders. Held at Wallace Hall, the event showcased adaptive garments co-designed by students and created in collaboration with college fashion students and university design programs.

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Creative direction focused on building an elevated NYFW-inspired atmosphere through cohesive branding, stage visuals, guest experience touchpoints, and donor-facing collateral. The result was a heartfelt, high-impact event that merged fashion, advocacy, and community celebration.